Can Dog Shampoo Expire?

We are frequently asked the question - can dog shampoo expire? And if so, how can you identify when it’s expired, and what happens if you use an expired dog shampoo?

We all have those products that have been sitting in the back of our cupboards for who knows how long. From body lotions and conditioners to cleaners and dog shampoo, it’s much more difficult to identify when one of these products has truly expired than it is with items like food. When it comes to taking care of our pets, responsible pet owners and groomers pay close attention to the products they use as part of their grooming routine. Anything that goes onto our pet's skin and coat can either support their health and wellness or be detrimental to it, so understanding the shelf life of dog shampoo is crucial to ensure the safety and well-being of your furry friend.

In this article, we will explore in depth everything you need to know about dog shampoo expiry dates, what factors influence its expiration, and how to ensure you're using a safe product.

Understanding Dog Shampoo

Before we delve into the issue of dog shampoo expiration, it's essential to understand the unique qualities of dog shampoo and what to keep in mind when choosing a quality shampoo for your pooch.

Variety of Dog Shampoos: Dog shampoos come in various formulations, each designed for specific purposes. Some are meant for general cleansing, while others target specific issues like flea and tick control, excessively dry coats or dry skin, or allergies. Selecting the right type of dog shampoo is crucial for addressing your pet's specific needs.

Ingredients in Dog Shampoos: Quality shampoos contain ingredients that are tailored to a dog's skin and coat. These ingredients contain components including water, surfactants, conditioners, fragrances, and sometimes medicated compounds for specific skin conditions. It’s very important to look for dog shampoos that are transparent about their ingredients and include full INCI lists so you know exactly what is in them. Always look for organic and natural ingredients that are free from toxic chemicals. Find out more about how to avoid toxic ingredients in dog shampoo here.

The Importance of Using Dog-Specific Shampoos: Using dog-specific shampoos is important because they are formulated to meet the unique needs of a dog's skin and coat. Using human shampoo or products not designed for dogs can lead to various skin issues, including dryness, itching, and allergies.
Do dog shampoos expire? Doglyness dog shampoo

Our shampoos are formulated to meet the unique needs of a dog's skin and coat.

Does Dog Shampoo Expire?

Now, let's address the central question: can dog shampoo expire? The answer is yes, dog shampoo can indeed expire, just like any other cosmetic or personal care product. By law, all hair care products must have an expiration date. The shelf life of dog shampoos varies depending on several factors.

Most dog shampoos are formulated with a reasonable shelf life, typically lasting between one to three years. However, this duration can vary from one product to another. It's crucial to check the label or packaging for the manufacturer's recommended shelf life.

Factors Affecting Dog Shampoo Expiration

Several factors can influence the expiration of dog shampoos, but the main ones are the ingredients, preservatives and how the shampoo is stored.

Some natural or organic dog shampoos may have a shorter shelf life because they lack the strong preservatives found in commercial shampoos. Products with organic ingredients may have a shorter shelf life and require more careful storage. Doglyness products proudly contain over 98% natural ingredients, a certification that we proudly bear from Ecogea Institute, As a result, our products may experience changes in color and scent, much like other natural and organic products.
Does dog shampoo expire? Natural preservatives

These are a few of the natural preservatives we use at Doglyness.

The presence of effective preservatives can prolong the shelf life of a dog shampoo. We do not use any harmful or controversial preservatives, often used to extend a product's shelf life. We only use eco and food-grade preservatives recognized by Ecogea for the quality and innovation of natural and organic products. And for that reason, it’s best to use our dog shampoo within one year of opening. Other brands may use cheap and toxic preservatives like parabens, phenoxyethanol in the ingredient list, which may make products last longer but can have detrimental impacts on your dog's health.

Proper storage is key to extending the shelf life of dog shampoo. Exposure to extreme temperatures, humidity, or direct sunlight can expedite degradation, reducing the product's effectiveness and safety.

How to Check for Expiration

To determine if your dog shampoo has expired, check the packaging for an expiration date or a "use by" date. If the product lacks this information, you can contact the manufacturer for guidance. Our products, like all grooming essentials, officially carry a recommended shelf life, typically suggested for one year after opening. Unofficially, these products can often remain effective for a more extended period. However, it's essential to provide a formal statement about the product's longevity, in compliance with natural cosmetic industry regulations.

The official expiration date of a product is not determined by changes in smell or color. Instead, the decisive factor is the microbiology of the product. We've conducted microbiology tests on Doglyness products and can proudly state that, even after three years with our first bottle, the microbiology remains within safe limits. This demonstrates that the product is still effective and has not gone bad.
can dog shampoo expire? expiry date

The '12M' indicates the product is good for 12 months after opening.

What Happens If You Use Expired Dog Shampoo?

Using expired dog shampoo can have potentially negative consequences for your pet's skin and well-being. Expired dog shampoos may lose their effectiveness, leading to inadequate cleansing and conditioning. This can result in skin issues like excessive dryness, flakiness, or even rashes. An unhealthy coat may become dull, brittle, and prone to matting.

Dogs with sensitive skin are more likely to experience allergic reactions when exposed to expired shampoos. Itchy skin, redness, hives, and other skin irritations can occur, causing discomfort and distress for your pet. Ultimately, the most likely impact of using expired dog shampoos is that they may fail to provide the intended benefits, such as flea and tick control or soothing itchy skin. This can lead to a less effective grooming routine, potentially requiring more frequent baths and treatments.

Prolonging the Shelf Life of Dog Shampoo

To ensure your dog shampoo remains effective and safe for your pet, here are some tips for prolonging its shelf life. Store your dog shampoo in a cool, dry place away from direct sunlight. Avoid storing it in places with extreme temperature fluctuations, like garages or cars. Since our dog shampoo is packaged in plastic-free, compostable Veganbottles it’s even more important to keep the bottles in a dark and cool place to avoid impacting the structure.

Using too much shampoo during bath time can lead to quicker depletion of the product, while not using enough means that you may not use it fast enough. Follow the manufacturer's instructions for the appropriate amount to use, and avoid wastage. If you have concerns about your dog shampoo expiring before you can use it up, consider purchasing smaller bottles or looking for shampoos with longer shelf lives.

Understanding the Evolution of Natural Dog Shampoo: Color, Scent, and Fragrance

Natural dog shampoo behaves differently than products that are laden with chemical preservatives, colorants and fragrances. Here are some unique considerations to keep in mind about natural dog shampoo. 
Can dog shampoo expire?

These are all the same shampoo formula, but natural ingredients can often vary in tone.

Over time, the color of natural dog shampoos may become darker, and the fragrance may lose its initial pleasantness. This transformation in color and scent is a natural occurrence, especially when dealing with raw, unprocessed natural ingredients. In fact, these raw natural ingredients often have an inherent, somewhat unpleasant odor. To enhance the user experience, a mild fragrance is added to mask these natural odors.

You may have noticed that as Doglyness products age, the fragrance may not be as appealing as when the product was first purchased. This is due to the fact that raw natural ingredients can have a less-than-pleasant smell, and fragrances are added to improve the overall experience. It's important to clarify our approach to fragrances. 

To maintain our commitment to natural and organic products, we use fragrances sparingly, typically at quantities ranging from 0.2% to 0.3% of the total product. These fragrances serve primarily to mask the base scent of the natural ingredients and stabilize the formulation. Within Doglyness products, we exclusively employ IFRA allergen-free certified fragrances to ensure that your pet experiences a safe and pleasant grooming session.

If your dog exhibits signs of skin irritation or discomfort after a bath, it's possible that the shampoo has expired or doesn't suit your pet's specific needs. Discontinue use and consult your veterinarian for guidance. And lastly, if your dog's coat doesn't look clean or healthy after using the shampoo, it may have expired or lost its effectiveness. 

Safety Concerns and Regulations

It's important to note that dog shampoos, like other pet products, should adhere to regulatory standards to ensure safety. Many countries have regulations in place to monitor and control the quality of pet products, including shampoos. These regulations typically cover ingredient safety, labeling, and product efficacy.


To further ensure your pet's safety, it's a good practice to purchase dog shampoos from reputable manufacturers and retailers. Look for products that display clear ingredient lists and follow recommended usage guidelines. If you have concerns about a particular product or its expiration, don't hesitate to reach out to the manufacturer for clarification. At Doglyness, you can always get feedback and support via our Doglyness Family group on Facebook, which includes our founder, distributors, and, most importantly, expert dog groomers who use our products and can help answer any questions you might have.

Can Dog Shampoo Expire?

So, can dog shampoo expire? Yes. Understanding the intricacies of natural and organic dog grooming products, like those offered by Doglyness, is crucial for responsible pet care. These products may undergo changes in color and scent over time due to the nature of the raw ingredients used. The use of minimal fragrances and microbiology testing ensures that the product remains safe and effective even beyond the officially recommended shelf life.

Preservatives, although not the highlight of any cosmetic product, play a crucial role in preserving product integrity. The choice of preservatives used in Doglyness products is guided by the highest industry standards for organic and natural products. These preservatives are a testament to our commitment to providing safe, effective, and environmentally friendly grooming products for your beloved furry companions. Remember, responsible pet care not only involves love and attention but also a dedication to using products that prioritize your dog's health and well-being.