The potential of hydrogen (or pH) is a numerical measure of a solution's acidity or alkalinity.
The pH scale ranges from 0 - 14, where 7 represents the neutral – water's pH.
When the number goes below seven, it means that solution is more acidic. The higher goes the number, and the answer is more alkaline.
The pH scale can be explained as a logarithm, where each unit of the scale represents a ten times change in acidity or alkalinity. For example, a pH range of 4 is ten times more acidic than a solution with a pH range of 5, and a solution with pH 3 is ten times again, or one hundred times more acidic than the solution with pH 5.
While human skin and hair's pH ranges from 5.2 to 6.5, a dog pH can vary from 5.5. to 7.5, though leaning toward the more alkaline figures.
Using products that are not pH balanced can disrupt both humans and pets acid mantle, creating an environment where bacteria, parasites, and viruses can easily inhabit.
For this reason, we have set our pH balance on all our cosmetic products between 5.5. and 6.5 (depending on the formulation) to ensure they work in perfect harmony with yours and your pet's pH requirements.
Dog's skin is indeed more alkaline than human skin, but a consistent pH number or even a specific range that can be described as "the best" doesn't exist.
pH levels of dogs' skin are measured from a range of 5.5. to 7.5., but some breeds have even higher pH (studies have shown 9.1). A species' pH exists as a range, and dogs' skin pH seems to be a relatively broad one. For this reason, there is no exact pH that dog products must have to be perfect for their skin, but some ranges are more appropriate than others.
The Environmental Working Group (EWG) is an American activist group that specializes in research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water pollutants, and corporate accountability. EWG is a nonprofit organization on a mission to empower people to live healthier lives in a healthier environment.
EWG Scores explained EWG analyzes and rates individual ingredients according to their toxicity. Individual ingredient ratings for a product are combined to find an overall product rating.
EWG 1-2: High safety EWG 3-6: Moderate safety EWG 7-10: Low safety N/A: Not yet rated
* Ingredients from natural origin (Verified by Ecogea.org)
** Ingredients from an organic agricultural source (Verified by Ecogea.org)
Citric Acid is a natural preservative and a compound that occurs in all living things! It helps to preserve and balance our products.
EWG 1-2 Citric Acid is an alpha hydroxy acid used in personal care products to adjust the acidity or promote skin peeling and regrowth in anti-aging products. Citric Acid is naturally found in citric fruits and juices, providing the characteristic acidic taste.