The potential of hydrogen (or pH) is a numerical measure of a solution's acidity or alkalinity.
The pH scale ranges from 0 - 14, where 7 represents the neutral – water's pH.
When the number goes below seven, it means that solution is more acidic. The higher goes the number, and the answer is more alkaline.
The pH scale can be explained as a logarithm, where each unit of the scale represents a ten times change in acidity or alkalinity. For example, a pH range of 4 is ten times more acidic than a solution with a pH range of 5, and a solution with pH 3 is ten times again, or one hundred times more acidic than the solution with pH 5.
While human skin and hair's pH ranges from 5.2 to 6.5, a dog pH can vary from 5.5. to 7.5, though leaning toward the more alkaline figures.
Using products that are not pH balanced can disrupt both humans and pets acid mantle, creating an environment where bacteria, parasites, and viruses can easily inhabit.
For this reason, we have set our pH balance on all our cosmetic products between 5.5. and 6.5 (depending on the formulation) to ensure they work in perfect harmony with yours and your pet's pH requirements.