ECOGEA certified Organic and Vegan

Doglyness ECOGEA Organic and Vegan badge

We take our certifications seriously

Navigating the world of pet care products isn’t always straightforward. As pet lovers, we all want what’s best for our dogs—but understanding what’s truly inside a product can be challenging when labels aren’t always clear.

Why Certifications Matter

In the pet care industry, ingredient claims like “natural” or “organic” are not always regulated to the same standard. This means that products carrying these labels can still include ingredients that are highly processed or don’t align with the expectations behind those terms.

That’s why we rely on independent certification, not marketing language. Our certifications ensure transparency, ingredient integrity, and clear standards—so what’s on the label accurately reflects what’s inside the bottle.

At Doglyness, certifications aren’t an afterthought. They are a deliberate choice to provide clarity, consistency, and confidence in every formula we create.

“It’s not about marketing—it’s about honesty and transparency. Pet owners and professionals deserve clear, reliable information, supported by credible, independent certification they can truly trust.”
— Anka Hana Sladoljev, Founder & CEO

 

Doglyness is different, Doglyness is certified

With Doglyness, what you see is what you get. We are committed to securing official certifications from independent organizations, because transparency and credibility matter. Every formulation we create meets strict standards for quality and integrity—so you can trust exactly what goes into our products.

Doglyness products are certified organic and vegan by Ecogea, a respected independent certification body bringing together experts from both industry and academia.

Ecogea standards follow rigorous organic guidelines, carefully assessing every ingredient and each stage of the manufacturing process to ensure integrity, quality, and transparency. Because the skin plays an essential role in overall well-being, we believe that what you apply to your dog’s skin and coat should be chosen with the same care as nutrition. For us, organic formulation is not a trend—it’s a considered, responsible choice. Choosing Doglyness reflects a commitment to thoughtful pet care, sustainability, and uncompromising standards. Our grooming products are cruelty-free and formulated with certified organic botanical ingredients designed to support healthy skin and a balanced, resilient coat. The result is gentle yet effective care that helps your dog look and feel their best—every day, at every stage of life.

The Ecogea Standard

Ecogea is an independent certification body dedicated to advancing quality, integrity, and innovation in natural and organic products. Founded by experts from both academia and industry, Ecogea sets rigorous and clearly defined standards for what can truly be considered “natural” and “organic.”

Its certification framework is specifically developed for cosmetics, cleansing products, and fragrances, ensuring that only formulations meeting the highest criteria are awarded the Ecogea seal. Products bearing this certification undergo thorough evaluation, offering consumers confidence in both quality and credibility.

What Ecogea Certification Requires

To earn Ecogea certification, product formulations must meet strict criteria, including:

  • Ingredients of natural origin, carefully assessed for quality and traceability

  • Environmentally responsible physical and chemical processes, designed to minimize environmental impact

  • A minimum of 95% natural ingredients, with between 10% and 100% derived from organic agriculture, depending on the product category

  • Strict limitations on synthetic additives, permitted only when no suitable natural alternative exists

These standards ensure that sustainability, performance, and safety are considered at every stage of formulation.

A Commitment to Transparency and Sustainability

Based in the EU, Ecogea plays a key role in shaping modern standards for natural and organic product certification. Its approach emphasizes not only ingredient origin, but also responsible processing, biodegradability, and reduced ecotoxicity—supporting continuous progress toward more sustainable development.

Within the Ecogea framework, products are classified into three categories: Natural, Natural-Organic, and Organic. Each product is individually reviewed to ensure it meets the precise requirements of its category.

For Doglyness, adherence to the Ecogea standard is a deliberate choice—one that reflects our commitment to transparency, thoughtful formulation, and verified quality you can trust.

Noteworthy Points

  • Water, while a natural mineral ingredient, is not classified as organic under certification standards.

  • Only ingredients derived from agriculture—including plants, animals, or microorganisms, whether cultivated or wild-harvested—can be certified organic, and only when processed according to strict guidelines. Each organic ingredient must also be certified by an accredited authority.

  • In certain cases, formulations may include synthetic or nature-identical ingredients where no suitable natural alternative exists. For full transparency, our labels clearly distinguish between synthetic, natural*, and organic** ingredients.

For a deeper understanding of our standards and commitments, we invite you to download the full Ecogea Standard. Transparency and trust are central to everything we do, and we believe informed choices begin with clear, honest information.


The Doglyness way

We do things "The Doglyness way"

Certified Organic & Vegan is only one of the key aspects that define our unique way of doing things: read on about our NO Nasties pledge, Cruelty-free promise, Plastic-free commitment and Made in the EU guarantee