IMMORTELLE REJUVENATING SHAMPOO | Our Iconic First Shampoo

€72
500ml/16.9oz
200ml/6.7oz
500ml/16.9oz
1L/33.8oz
5L/1.32Gal

€9,99 Flat Fee Shipping in the EU. Click here for International Shipping.

The shampoo that started it all. Our first-ever Doglyness formula, Immortelle Rejuvenating Shampoo, quickly became a global favorite among groomers and dog lovers. Powered by Immortelle flower extract, Phyto Proteins, and Phytosterols, it revives ageing, dry, or damaged coats with remarkable softness and vitality. It cleanses deeply while supporting regrowth, improving elasticity, and strengthening the hair from root to tip. Crafted with 98.5% naturally derived ingredients, certified organic and vegan.

More natural benefits:
Cleanse · Nourish · Hydrate · Smooth · Add Texture

HOW TO USE

1. Prepare the Shampoo
Dilute up to 1:25 with lukewarm water, adjusting based on coat type and dirtiness. Mix until a rich, creamy foam forms.

2. Apply to the Coat
Apply generously to a wet coat, ensuring full coverage.

3. Massage
Massage gently for 3–5 minutes to allow the restorative botanical actives to penetrate and rejuvenate the coat.

4. Rinse Thoroughly
Rinse until water runs clear. Repeat if needed, especially for heavily soiled or damaged coats.

5. For Very Dry or Stressed Coats
Use a less diluted formula for enhanced cleansing and rejuvenation.

FULL LIST OF INGREDIENTS (INCI)

Aqua*, Aloe Barbadensis Leaf Juice*/, Lauryl Glucoside*, Coco-Glucoside*, Glycerin*/, Cocamidopropyl Betaine*, Capryloyl/Caproyl Methyl Glucamide*, Lauroyl/Myristoyl Methyl Glucamide*, Polyglyceryl-10 Caprylate/Caprate*, Helichrysum Italicum Flower Extract*/**, Hydroxypropyltrimonium Inulin*, Glyceryl Oleate*, Benzyl Alcohol, PCA Glyceryl Oleate*, Fragrance* (Allergen-Free Composition), Hydrolyzed Vegetable Protein*, Crambe Abyssinica Seed Oil*, Sodium Chloride*, Dehydroacetic Acid, Citric Acid*, Phytosterols*, Oleyl Alcohol*

* Ingredients from natural origin (98.5%)
** Ingredients from organic agricultural sources (20%)
Certified organic and vegan by Ecogea.org

KEY INGREDIENTS
  • Immortelle Flower Extract — Renowned for anti-aging and repairing properties; rejuvenates dull, tired, and damaged coats

  • Aloe Vera — Hydrates, soothes, and replenishes moisture

  • Inulin — Reduces frizz, smooths texture, enhances manageability

  • Crambe Abyssinica Seed Oil — Boosts elasticity and improves overall coat appearance

  • Phyto Proteins — Strengthen the hair shaft and support healthier growth

  • Phytosterols — Support density, fullness, and regrowth

  • Glycerin — Retains moisture and protects against dryness

These botanicals work synergistically to restore strength, vitality, and a radiant, rejuvenated finish.

PRODUCT HIGHLIGHTS
  • Certified Organic & Vegan (Ecogea)

  • ≥ 98.5% natural origin

  • Packaged in 100% compostable Veganbottle®

  • Tearless and hypoallergenic

  • Allergen-free fragrance

  • Supports coat + skin health

  • Enhances coat texture and fullness

  • Suitable for all coats, especially ageing or damaged

  • Highly concentrated formula

FORMULATED WITHOUT

GMOs · Ethanolamine Compounds (MEA, DEA, TEA) · Mineral Oils · Parabens · Petrochemicals · Phenoxyethanol · Phthalates · PEG · PPG · Silicones · Sulphates · Synthetic Dyes · Triclosan · Carcinogenic Substances

OUR CLEAN & CONSCIOUS FORMULA STANDARD

Choosing high-quality, certified organic care is an investment in your dog’s long-term wellbeing. Every Doglyness formula is thoughtfully crafted with naturally derived ingredients that restore, replenish, and protect—without unnecessary additives or harsh synthetics.

We proudly formulate without the conventional fillers and chemicals found in mass-market grooming products, ensuring a gentle, high-performance experience you can trust.

SUSTAINABLE PACKAGING

This shampoo is housed in our 100% compostable Veganbottle®, made from fully plant-based and biodegradable materials—including the cap and label. It reflects our commitment to eliminating plastic from production, packaging, shipping, and storage.

Plastic pumps and closures are provided once, free of charge, with your first order. We encourage reuse with future purchases as part of our plastic-free mission.

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  1. 1Prepare shampoo by mixing with warm water (25:1 ratio).
  2. 2Apply shampoo to wet or dry coat, ensuring complete coverage and gently massage for 3-5 minutes.
  3. 3After massaging, thoroughly rinse the coat to ensure complete removal of shampoo. Repeat if needed for a more thorough cleanse.
  4. 4For severely damaged or dirty coats, dilute the shampoo less for increased cleaning power.

Customer Reviews

Based on 103 reviews
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A
Anastasiia Diachkova
Шампунь

Сподобався, але прийшло трохи менше ніж заявлено не 500 мл а 450 мл

Hi Anastasiia,

Thank you for taking the time to share your review — we’re so pleased you’re happy with the results.
Regarding the product measurement, it’s important to note that millilitres measure volume and grams measure weight, and these values only match exactly for water. Other liquids can vary depending on their density.
That said, if you still feel there may be an issue with your bottle, please don’t hesitate to contact us at info@doglyness.com so we can help resolve it for you.
Thanks again for your feedback — every review helps us improve both our products and how we present them.

— The Doglyness Team

E
Eva Lindberg
The best

The best shampoo ever 🐩🐩

C
Connie Roseann
Love the immortelle shampoo and conditioner

My friend who shows and grooms dogs including her standard poodle for AKC competitions turned me on to doglyness for my S poodle. I am loathe to try any other product. My girl never gets a mat. I wish I had this product when she still had her puppy hair. It matted so easily. I started using it when she was 11 months old (still some puppy hair). It cut down grooming time in half. So worth it. She is so soft and beautiful everyone wants to touch her.
It’s pricey but I’ve learned how to be conservative. (Follow dilution directions, don’t over-dilute. ) I “squeegee” the water off her body with my hands before I Pat the diluted shampoo all over her body. That way it’s not over-diluted. Then I rub it in. 2 shampoos. Then conditioner. “ Squeegee” off the water. Light dilution also with the conditioner. Let shampoo and conditioner sit on the hair for five minutes. I talk to my girl about the beautiful botanical that are soaking in and she loves to hear about it. We have our mommy and me moment. She knows she is beautiful. We have our spa day every two weeks. I use a professional dog hair dryer (a must for a poodle!) (sorry about the last photo- could not get it deleted)

K
Karin Schacht
Everyone can use it

In preparation for a little poodle‘s arrival, the shampoo is ready - and what can I say? I‘m using it myself now and it‘s great!!!! I‘m so excited to bathe the poodlegirl with it.

R
Rebecca Pease
Love this range

Ive been using doglyness for some time now. And started with the immortelle range, which is fantastic, not only with puppies, growing coats on my show poodles and during dredded coat change. Leaving the coat in such a quality finish and prolonged the duration of maintaince bathing.

The Doglyness Way

At Doglyness, we see it as our duty and responsibility to do everything within our power to offer you the most sustainable option for all your pet grooming needs. The pet grooming industry has traditionally had a rather large footprint, and we know we can—we must—do better! This is why we've done our research and found effective ways to deliver the highest quality products without costing the Earth. For Doglyness, effective natural dog products go hand in hand with respect for people, animals, and nature.

CERTIFIED ORGANIC

All Doglyness products are formulated with the highest quality, Ecogea-certified organic and toxin-free ingredients that deliver potent results, leaving your dog's hair and skin visibly healthier, smoother, glowing, and radiant.

CERTIFIED VEGAN

At Doglyness, we are proud to say that our products are certified vegan by the Ecogea Institute, which means that they do not contain any animal extracts or animal by-products in the ingredients or the manufacturing process.

NO NASTIES

We firmly believe that investing in quality organic products for your pet means investing in his health to ensure prosperity and well-being. This is why we have taken a NO NASTIES PLEDGE and are sending all nasty chemicals to exile.

PLASTIC FREE

Modern society has a waste problem, and that is no secret. Human beings have gotten too comfortable with single-use items and the disposable culture as a whole. At Doglyness, we are not down with that and believe we can—we must—do better. The question is, "How"?

CRUELTY FREE

When choosing Doglyness products for your pet grooming needs, you can rest assured that the manufacturing process did not include any activities that harmed or killed animals, and it never will!

PROUDLY MADE IN EU

When it comes to our products, we do not take any chances and like to keep them "local". This is why we are proud to say that our products are entirely produced in the EU according to the Good Manufacturing Practices (GMP) of cosmetic products.