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I have tried Oats and Lipa also, but always back to Immortelle . For show and for every day day life

Just a hint of the product is enough to save the styling of a fine coat; it adds a little support and shine to the fur, making it easier to trim the coat into shape.

Vyborny produkt skvela kvalita srsti.

Absolutely love this conditioner! ❤️

It leaves my dog’s coat incredibly soft, smooth, and easy to manage. One of the biggest differences I noticed is that many tangles start coming out already during the bath while the conditioner is in the coat, which makes drying and brushing afterwards so much easier.

And the scent… it’s simply amazing! 🥰 Fresh, elegant, and long-lasting without being overpowering.

I’m very happy with this product and will definitely keep using it.

I’ve been rotating between the Immortelle one and Oats for years now. I can’t say enough good things about Doglyness products—they’re gentle, effective, and ethical. ❤️

Ich habe es benutzt als es ganz neu auf dem Markt war und das Shampoo ist nach wie vor super!

I love all of your products. My poodles hair has never looked better.

I used very small amount and still the coat was well conditioned. The only challenge is that it made the coat extremely soft. After 2 weeks still no tangles and it started to feel a bit rougher. Perfect for maintenance, maybe not for shows.

Very good shampoo an conditioner, improving the coat of my poodle visibly. Transparent declaration of all ingrediants, perfect for sensitive dogs. Smells good, not too strong. Also great that you don‘t need big amounts of the product itself thanks to the dilution rate :)

Oats line is my number one go to I just simply love this conditioner. I been using it for 3 months now and I absolutely love the results on his it transformed my pups coat.

does the job ! doesn't irritate the skin, leaves the coat soft, no buildups, and the scent is puppy approved :)

Blown away with the quality and love the colour, so easy to keep clean and comfy for the puppies. Will be getting the larger size too. I purchased the medium. Thank you 🙏

As a dog groomer, I’ve used many shampoos for many different reasons. This has been the best all around shampoo ever! It helps make the coat the correct texture, it soothes the skin AND it smells amazing!!

I love this product so much

If your dog’s coat has ever felt dry, dull, or lacking that softness you want to run your hands through, this is the product that changes that. The Lipa Nutritive Shampoo does exactly what it says.
I use this on Naomi, my standard poodle, and her coat comes out soft, manageable, and deeply hydrated through the entire drying process. For curly and wavy coats, moisture retention during the blow dry is everything. This shampoo sets that foundation.
The formula is rich without being heavy, rinses clean, and the scent is subtle and elevated. This is a staple in my grooming routine and something I recommend to every client who wants to maintain salon-quality softness between appointments.
Five stars. No hesitation.

I love this "spray all day"! I'm using it for the first time now and I'm just as thrilled as I am with the shampoo and conditioner. Plus, it keeps her coat healthy, makes it so soft, and she smells so good that everyone here loves the scent and doesn't want to stop cuddling with our darling.

I used it everytime i wrap the topknot. This oil nourishes without weighing down. It’s not sticky on hair and neither to the hands. I like they choose a dark bottle (prevent the oil get ruin) and I love that is spray (so confortable and easy to use). I atteched some frame of a video post Doglyness routine because you can see how the coat shine!✨🐩

I truly love this mask on my show poodle. This is a completly game changer, my never without. Highly raccomanded especialy when it’s cold outside and the coat feels dry. I usually bath my dog weekly but i broked my foot and i could not for almost 3 weeks. Thanks God last bath I did I used the mask that I sit a little bit longer of the time raccomanded, when i washed it again the topknot and all the rest was still perfect . He never scratch once! No tangle! The coat was still Conditioned. MUST HAVE ❤️
On order over 100€ feel free to use GENNY10 for 10€ off

I paid $73 for this shampoo after a 30% discount. This is positioned as a premium product. The experience did not match the price.The bottle arrived leaking. There was a hole in the plastic where the packaging did not fully seal. Product leaked inside the shipping box. That means I did not receive the full amount of shampoo I paid for. Customer service told me their packaging is “fragile.” That explanation raises more concerns than it solves. If the brand knows the packaging is fragile, the packaging design is flawed. Products should survive normal shipping. Instead of replacing the defective item, they offered a $20 credit toward my next order. That solution requires me to spend more money with the same company after receiving a damaged product. I also had to deal with the mess and transfer the shampoo into another container myself to keep it from leaking everywhere. For a $73 shampoo, customers should not need to decant the product because the bottle failed. There are also basic hygiene concerns. A bottle with a hole in it is no longer sealed. I have no way to know whether the product was exposed to air or contamination during shipping.
At this price point, I expected better packaging, better quality control, and a proper resolution. A premium brand should replace defective items, not offer a small credit and ask the customer to handle the problem themselves.

The Bursta 8 is what I reach for when I’m fluff drying Naomi’s topknot and ears and it makes a visible difference. The volume it creates while drying is exactly what you want on a poodle full, lifted, and ready to scissor. Her ears dry with the perfect amount of body without frizz. It works with the airflow instead of against it so the coat sets beautifully every single time. This brush is doing real work in my groom.

I use the Bursta 33 specifically on Naomi’s ears and topknot right after conditioning and it is perfect for that step. The bristles work through the conditioner and distribute it evenly without ripping through the coat. Her ears especially that hair is delicate and this brush handles it without any breakage or frizz. Everything stays smooth and detangled before she even gets out of the tub. It’s become a non-negotiable part of my bath routine.

The Oats Calming Conditioner by Doglyness did something I didn’t expect it made my scissoring on Naomi’s topknot and body incredibly precise. The hairs stood up perfectly without any heaviness or limpness in the coat. When you’re trying to get a clean, crisp cut every single hair needs to cooperate and this conditioner delivered that. No weight, no buildup, just the coat behaving exactly how it should. That kind of result tells you everything about the quality of what’s in the bottle.

Naomi is a red standard poodle so I’m extremely particular about what goes on her coat. The Oats Calming Shampoo by Doglyness is genuinely one of the best I’ve used. Lathers well, rinses clean, and her coat came out soft without feeling stripped. The oat formula is calming. No synthetic fragrance, no sulfates, no ingredients I have to question. Clean formula, salon-level results. This is staying in my rotation.

I’ve tried a lot of conditioning sprays and most of them leave buildup or weigh the coat down. Spray All Day is different. The slip on Naomi’s topknot is insane brushing through without the fight. Coat stays hydrated, volume stays intact, and the formula is actually clean. No sulfates, no parabens, no synthetic fragrance. The only thing I changed in her routine and the difference shows. This is my everyday spray now.

I am very satisfied with the product, it is quickly absorbed into the skin, it does not leave a greasy mark, it has a wonderful smell.