LIPA NUTRITIVE SHAMPOO | Unleash the Power of Deep Nourishment

$17.50 / 100ml

Introducing our Lipa Nutritive Shampoo, a game-changer for dogs with severely dry and damaged coats. This exceptional shampoo offers a delicate yet deep cleanse while infusing deep nourishment from root to tip. Made with the highest quality botanical extracts, carefully selected to promote vitality, restore moisture, and harmonize the skin's pH, effectively reducing inflammation. Our highly concentrated formula is certified organic and entirely plant-based, made with 99% of ingredients from natural origin. It replenishes dry hair with nutrient-powered moisture, restoring the vitality of the coat without weighing it down or causing static.

More natural benefits:

Cleanse | Nourish | Smooth | Restore Moisture | Repair | Add Shine


Here is a detailed explanation of how to use the shampoo effectively:

  1. To prepare the shampoo, combine it with lukewarm water in a dilution ratio of up to 1:35. The amount of dilution may vary based on the dirtiness level and the coat type. Mix the shampoo and water well until it forms a creamy foam.
  2. Apply the shampoo liberally onto a wet coat, ensuring thorough coverage. For best results, gently massage the shampoo into the coat for 3-5 minutes. This allows the nourishing botanicals to penetrate deeply and work their magic.
  3. After massaging, rinse the coat thoroughly with water, ensuring all the shampoo is washed out. If necessary, you can repeat the process for a more thorough cleanse.
  4. In the case of a very damaged or dirty coat, you can use a less diluted shampoo to provide stronger cleaning power.

By following these instructions, you can maximize the benefits of the shampoo and achieve optimal results for your dog's coat.



Aqua*, Aloe Barbadensis Leaf Juice*/**, Glycerin*/**, Lauryl Glucoside*, Coco-Glucoside*, Hydroxypropyltrimonium Inulin*, Capryloyl/Caproyl Methyl Glucamide*, Lauroyl/Myristoyl Methyl Glucamide*, Cocamidopropyl Betaine*, Polyglyceryl-10 Caprylate/Caprate*, Sodium Chloride*, Glyceryl Oleate*, Hydrolyzed Vegetable Protein*, Sodium Benzoate, Tilia Tomentosa Bud Extract*/**, Potassium Sorbate, Citric Acid*, Chamomilla Recutita Flower Extract*, Cetraria Islandica Extract*, Propylene Glycol*, Crambe Abyssinica Seed Oil*, Phytosterols*, Oleyl Alcohol*, Pca Glyceryl Oleate*, Dehydroacetic Acid, Benzyl Alcohol, Fragrance* (Allergen-Free Composition)

* Ingredients From Natural Origin (99,0 %)

** Ingredients From Organic Agricultural Sources (23,5 %)

Certified organic and vegan by


Indulge in the remarkable benefits of our carefully chosen key active ingredients, each infused with love and selected for their extraordinary qualities:

  • TILIA TOMENTOSA BUD EXTRACT: Soothes, moisturizes, and provides protective benefits for your dog's coat.
  • GLYCERINE (PLANT-DERIVED): Restores moisture and safeguards the coat, promoting a healthy and hydrated appearance.
  • CHAMOMILE FLOWER: Enhances hair strength and helps maintain optimal pH levels for a balanced and revitalized coat.
  • ALOE VERA: Nourishes, hydrates, and soothes the coat, promoting overall health and well-being.
  • AGAVE INULIN: Repairs follicles and reduces static, leaving the coat smooth, manageable, and tangle-free.
  • CRAMBE ABYSSINICA SEED OIL: Boosts hair and skin elasticity, adding shine and improving overall texture.
  • CETRARIA ISLANDICA FLOWER: Gently cleanses, soothes, and provides protective properties, ensuring a healthy and vibrant coat.
  • PHYTOSTEROLS: Stimulates hair growth, promoting a luscious and fuller-looking coat.
  • Organic and vegan certified by
  • ≥ 99% Ingredients from natural origin
  • Filled in 100% compostable Veganbottle®
  • Tearless, hypoallergenic ingredients
  • Allergen-Free fragrance
  • Promotes overall coat and skin health
  • Increases coat thickness
  • Beneficial for all coats and skin types
  • Highly concentrated – Follow the user´s instructions for the best results on the original product´s listing


  • GMOs and cancerogenic substances
  • Ethanolamine Compounds (MEA, DEA, TEA, and others)
  • Mineral Oils
  • Parabens
  • Petrochemicals
  • Phenoxyethanol
  • Phthalates
  • Polyethylene Glycol (PEG)
  • Propylene Glycol (PPG)
  • Silicones
  • Sulphates
  • Synthetic Dyes
  • Triclosan

Why a "NO Nasties pledge"?
We firmly believe that investing in quality and certified organic products for your pet means investing in their health to ensure prosperity and well-being.

Specifically, we're proud to say that all Doglyness products are free from any of the ingredients listed here, which are instead common in most commercial pet shampoos and conditioners, and that can turn out to be harmful in the long run.


We are proud to be the first pet brand in the industry that uses the patented Veganbottle®, a revolutionary packaging made from 100% raw compostable materials, including bottle caps and labels. Our commitment to sustainability extends beyond the bottle itself, as we actively combat plastic pollution by banning non-sustainable materials throughout our entire production, packaging, shipping, and storage processes.

Learn more about our Plastic-Free pledge and discover how we're making a positive impact on the environment. When you place an order, plastic pumps and closures will be provided separately at no extra cost with your first purchase. We encourage you to save and reuse these pumps and closures for future orders, as we strive together towards a plastic-free future and a greener planet.

The Doglyness Way

At Doglyness, we see it as our duty and responsibility to do everything within our power to offer you the most sustainable option for all your pet grooming needs. The pet grooming industry has traditionally had a rather large footprint, and we know we can—we must—do better! This is why we've done our research and found effective ways to deliver the highest quality products without costing the Earth. For Doglyness, effective natural dog products go hand in hand with respect for people, animals, and nature.


All Doglyness products are formulated with the highest quality, Ecogea-certified organic and toxin-free ingredients that deliver potent results, leaving your dog's hair and skin visibly healthier, smoother, glowing, and radiant.


At Doglyness, we are proud to say that our products are certified vegan by the Ecogea Institute, which means that they do not contain any animal extracts or animal by-products in the ingredients or the manufacturing process.


We firmly believe that investing in quality organic products for your pet means investing in his health to ensure prosperity and well-being. This is why we have taken a NO NASTIES PLEDGE and are sending all nasty chemicals to exile.


Modern society has a waste problem, and that is no secret. Human beings have gotten too comfortable with single-use items and the disposable culture as a whole. At Doglyness, we are not down with that and believe we can—we must—do better. The question is, "How"?


When choosing Doglyness products for your pet grooming needs, you can rest assured that the manufacturing process did not include any activities that harmed or killed animals, and it never will!


When it comes to our products, we do not take any chances and like to keep them "local". This is why we are proud to say that our products are entirely produced in the EU according to the Good Manufacturing Practices (GMP) of cosmetic products.

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Customer Reviews

Based on 9 reviews
Sara Damon
First impressions of a SKEPTIC!

I have heard a lot about this brand but was skeptical about the price.

It's hard to say exactly the results of this shampoo as i paired it with the leave in cream, the Lipa conditioner, and the spray all day.

My initial concern was that the product wouldn't be strong enough diluted, and therefor I'd need a lot just for one bath on my full coated poodle.

However, it lathered amazing after dillution! My dog felt super soft after rinsing before conditioning. The smell is very light, but he smelled super fresh and clean after!

So even though it is gentle, and diluted it was very cleansing, deoderizing, and moisturizing!

After a blow out and brush my boy feels, looks, and smells amazing! The brush and comb were gliding through his hair!

I'll be curious to see how his skin and coat perform between baths.

I'll also get about 10 baths I think out of the 500ml bottle so it will average out to be slightly more expensive than what we usually spend, but not substantially more. Which is totally worth it for clean ingredients, sustainable packaging, and great results.

Anita Evers

"I'm amazed! I've never experienced such a great product before. You don't expect a product to make such a significant difference from the first use. But Lipa does! I'm in love with the product. I also want to commend the customer service I've experienced. I have a bathing pump and was unsure about how to use the product with the bathing pump, but I received quick help. Thank you."

Phaedra V
Gamechanger for Boris

We had been using immortelle rejuvenating shampoo and conditioner on our standard poodle Boris since august of 2022 and were very pleased with the results since he has a thick coat which needs a lot of maintenance and attention. Since then we had also been growing him out in continental and felt like he needed that bit more nourishment. Enter lipa! 🤩 in lipa his coat is even softer while maintaining texture and it survives the wrapping every single week. We have found a great balance between using lipa on maintenance weeks and immortelle on show weeks and are blown away by the results. 100 out of 5 stars 😍

Lakota Robinson
A magic wand for drop coats!

My Shih tzu is often full coated everywhere except his body. He likes to burrow in blankets, ruin his bands, etc. I washed him with the Lipa shampoo and conditioner, and his coat looks thicker, feels flawless, and makes the rest of the grooming process a breeze! I am now tracking his coat progress and I can't wait to see how his coat looks by the end of the year. I'm so happy to see the dog grooming community rave about this fabulous company.

Alison Newell
magic meringue

I love this shampoo! I got it just to try it out and I used it on my silver standard poodle who is bathed weekly. I assumed he may have a bit of damage to his coat since I bath and blow dry him for show so often. I used the same amount of shampoo as I do with Immortelle and Oats (12 pumps) in my tub with a submersible pump, which makes the product go a lot further. The foam that was created by the pump was just like whipped egg whites. It felt like meringue! It was so rich, creamy and smooth and spread on his shaved parts like I was coating him in icing. And it smells delicious too! His coat came out quite strong but nourished. I was able to scissor him, which I wouldn't have expected but saw someone else do so thought I'd give it a try. It worked well. It's a great product for a coat like a silver because sometimes the Immortelle is just too nourishing but with this product at least I know I'm not drying him out, but I still get the strength into his hair.