The best shampoo ever. Does wonders on my poodles coat. The smell is divine:)

We love your products, but the package easily breaks.

Very Nice product, workshop great on my kerry blue terriers
Soft , sulky and wave are the coats.

I’m a Dog Groomer in Ireland and when Lipa first came out I knew this would be amazing on shedding breeds. So for 6 months i tested this on 5 shedding breeds of all sizes . Within the first wash in lipa shampoo and conditioner my jaw dropped or should I say that hair blew out , I mean wow. Not only did all undercoat come out with easy and there was no fight of pulling your back over because the undercoat will not come out . I have never de matted / de shed dogs so fast in my life . I have had dogs wirh double coat have alopecia / dermatitis and within 3 rd wash everything cleared up . These clients have spend so long struggling with shedding and all came back saying “ what did you use omg “. So 10/10 for lipa line

This is the only brand we sister use with our dogs... it helped our biggest dog with a bad skin reaction he had, and after just one wash, he was looking great again (photos attached). Also, we love that it's eco-friendly, that way we know we can bathe both our dogs without the use of harsh chemicals. We will always use Doglyness!

This line gives consistently outstanding results on all coat types, especially for those damaged or neglected that need some extra help for recovery and repair!

I used the Immortelle line before and decided to give Lipa a try after reading the features and the doglyness promise of the product.
It’s a great shampoo that thoroughly cleans the coat leaving a very light scent. If you prefer your dog to have just a hint of a smell - that’s the one to go for. It feels very delicate to both the skin and the hair. It rinses pretty quickly.
I also tried it on myself and I think it might be just a hint less intense on the cleaning side than the Immortelle but on the other hand you might use it more often.
Definitely a very pleasant shampoo to use!

I found this product to help with repair on some areas on my poodle. I found it to help with getting some better structure. And it is also nice to use diluted as a brushing spray. Also very satisfied with the transparency and commitment of the brand to using good and non toxic ingredients

My miniature poodle used to have dry skin and he scratched himself a lot, but after starting to use the Oats shampoo and conditioner his skin got visibly better and he doesn’t scratch anymore. Love it <3

Have been using Doglyness Oats Line Shampoo and Conditioner for about three years now and could not be happier. It helps a lot with keeping a healthy coat, even with a long coat and ADHD procrastination for months. Always tangle free with minimum afford. Also helps a lot with my standard poodles allergies, no dandruff anymore and much less itching.

I've been using Doglyness Oats Shampoo and Conditioner on all my clients and personal pets for about 5 months, and could tell these products were something different from the very first use.

I use this line on everything from mini poodle mixes, hand stripped terriers, drop coats, long haired dachsunds, ragdoll cats, persian cats, and domestic short haired cats.

I genuinely love how this line enhances the natural coat texture of each dog and cat, without it feeling weighed down or unnaturally soft. My terrier still feels like a terrier, and my persian cat still feels like a persian.

The shampoo leaves the skin and coat clean and hydrated, while the conditioner enhances a natural shine and texture. The health of the skin and coat seems to improve over time as well.

While I always used conditioner, before I switched to Doglyness they could vary drastically in how they made the skin and coat feel. It took a bit of trial and error to find which product worked for which pet, and as a result I had to carry a lot of different products. Switching to Doglyness Oats Line has allowed me to cut down on how many products I need because they seem to work with every coat type.

I'm so glad to have found these products, because they really have made a big difference in the health and quality of the skin and coat on my clients and personal pets!

I’m writing because I love all doglyness products I’ve been using immortele on my miniature poodle for half a year now and his coat has improved in texture and in volume, also better for scissoring.
But the level up cream along with the spray all day it’s a game changer for coat change, I’ve been using them to prevent matting and also maintaining a good length of coat.
At first I was skeptical about the price of the products but seeing the results by themselves, it’s totally worth it, 100% recommend❤️🌱

I absolutely love the Lipa and Immortelle Line. The smooth texture makes it a pleasure to use, and it leaves my dog’s skin incredibly clean without stripping away her natural oils. The conditioner is fantastic as well—it makes her hair so soft and easy to brush out. I give her a bath every week, and it never dulls her coat. This product is amazing, and I’ll continue using it for my pup. I’m a new groomer as well and I use this exclusively on all the pups. 🐶 Highly recommend!

Generally I am happy with the shampoos, conditioners and creams I have used since Doglyness was introduced. Two products however I simply cannot force myself to use up because of their overpowering smell. "Spray all Day" and the "Repair OIl". I know I am in the minority to object to the scents used and what we like to smell is highly individual,. People prefer their dogs to smell different to what they would naturally, especially if they just had a salon service. Scent indicates work has been done on dirty paws;).Smell is something personal. Yet our senses have become blunted over time. Most people need stronger and stronger stimuli to even notice a smell or notice the taste of a simple unadulterated food on our taste buds..Cosmetic firms and the pet industry serve this by adding more and more scent to their products to get our attention. So we generally are used to a much higher level of scents and enhancers in our products and ready-mades to what we were years ago. A product line like Doglyness striving to be based on purity and respect of the nature of canines, should not serve this need for strong sensory stimulation, but educate customers. What we perceive as a faintly scented product, is in fact overpowering to the fine nose of our dogs. In my case also to the noses of my family. They forbade me to use Spray all Day and the Repair oil, because the smell lingers on our standard for days and stings to our hands for hours. Less would be more. Now I have two expensive bottles of product sitting unused on the shelf. At least I know which productsto avoid in the line..

A bit of knowledge is required to use Doglyness products as they work differently than regular products, which is worth spending time and money on! I have both Immortelle and Oats lines, and prefer Immortelle which focuses on the coat (Oats more on the skin). The poodle's coat is healthy and beautiful.

I love using Immortelle on my show poodles-makes scissoring easier. I have been recommending to friends and puppy families the value and a safer alternative to other products

I absolutely love this mat! It's perfect for my pilates sessions—soft enough to be comfortable for my head and, yet firm enough to keep me stable during exercises. The material really feels high-quality and doesn't slip, which is a big plus. It’s made my pilates practice so much more comfortable and enjoyable 💓

There is a lot of talk about using this brush in the shower, called wet brushing. When I used it twice in the shower, there was a crack in the brush, but the crack hasn't gotten bigger in 2 years (not used in the shower anymore). Therefore, I would still recommend it to poodles, just be careful in the shower.

Ive been using doglyness for some time now. And started with the immortelle range, which is fantastic, not only with puppies, growing coats on my show poodles and during dredded coat change. Leaving the coat in such a quality finish and prolonged the duration of maintaince bathing.

My dog´s skin is very sensitive and since we started using the oats line on him, all the itching and red skin disappeared. His fur is healthier than ever and I also love the smell.

We have been using this one on our 8 months old puppy since we brought him home. His fur is incredibly strong, shiny and healthy. He has no skin issues at all. Also we love the smell of this product.

We love the immortelle line on our Bedlington Terrier. It has strengthen his and now scissoring is so much easier. Cannot recommend this enough for a softer fur.

My Poodle Coats are healthy and Thick!!

I use the Oil for Wrapping and my own Hair

After so many diffrently Schampoo i tried so far
There is only one Number one für me 🫶 its Immortelle

I love using the spray on my toy poodle right before I brush her. The spray has a subtle smell and facilitates the brushing process. The coat looks healthy and nourished. We are very happy with the spray and have been using it for a few years.